We hate to break the news, but unfortunately print advertising doesn’t sell homes. According to the National Association of Realtors, less than 5% of all buyers first saw the home they purchased in a print newspaper advertisement.
But don’t get us wrong, print advertising still plays an important role in our marketing plan but we think it’s important to set expectations upfront regarding this medium. While we run ‘branding’ advertisements in targeted print publications, we make sure to also re-direct those buyers to the online versions of many of the same print publications, including: The Washington Post, The Baltimore Sun and The Homes Book. We also feature your home in online magazines published by: ABC, COX Media and Comcast.
Print advertising isn’t dead, it just evolved into a more targeted, further-reaching medium.
Brochures, One Sheets, Post Cards & Direct Mail
This is where the professional photographs we took earlier really come to life. Our stunning, Tabloid (11”x17”) brochures spotlight your home, setting it apart from others on the market.
More than just photos, our brochures include valuable neighborhood data such as a map of nearby amenities, WalkScore and a QR code for quick access to additional photographs and property videos on your mobile device.
A Onesheet (8.5”x11”) version is also printed and is hand delivered to agents who have a proven track record of sales in your neighborhood.
Best of all, we send out a beautiful “Just Listed” postcard to all the residents in your immediate neighborhood debuting your property. Our postcards invite your neighbors to share your home with their friends and we make it very easy to schedule a private showing.